Scott Kerr sits down with Chris Norton, chief executive of Equinox Hotels, the hospitality brand that promises to give guests the same experience its high-end gyms provide: "the ultimate high-performance luxury lifestyle." Norton, who joined Equinox Hotels as CEO in 2016 after a long tenure at Four Seasons Hotels & Resorts, discusses how the hotel is rewriting the playbook of luxury hospitality and guest experience, the challenge of designing a luxury hotel that matches the Equinox ethos, and why health is the new wealth for affluent consumers. He also talks about how Equinox Hotel is embracing the longevity trend and why community is a core pillar of its strategy. Plus: Is AI slop eroding the core signals of luxury?

Featuring: Chris Norton, CEO of Equinox Hotels (equinox-hotels.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.

Stay Connected: scott@silvertoneconsulting.com

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