Scott Kerr sits down with Luca Fuso, CEO of Cassina, the renowned nearly century-old luxury Italian furniture brand that blends tradition, innovation, and collaboration with world-famous architects and designers. Luca Fuso is also CEO of the Design Division at Haworth Lifestyle, a portfolio of brands including Cassina, Karakter, Zanotta and Cappellini. Luca discusses how Cassina pioneered innovative industrial production methods that fused craftsmanship and advanced technologies and how its long history of collaborating with the masters like Le Corbusier, Gio Ponti, Philippe Starck, Charlotte Perriand became crucial to its brand identity. He also talks about Cassina partnering with luxury Italian fashion houses on exclusive products or installations, the 'Cassina Perspective' philosophy that defines its creative vision, how Cassina actively shapes the discourse around design, and monitoring the impact of cultural shifts on our living spaces. Plus: Impact of the U.S tariffs on Cassina's business

Featuring: Luca Fuso, CEO of Cassina (cassina.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: scott@silvertoneconsulting.com

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