Scott Kerr is joined by Guido Conti Caponi, chief operating officer at Loretta Caponi, the legendary family-owned Florentine luxury label founded by his grandmother more than 50 years ago and renowned for its hand-embroidered sleepwear, linens, and ready-to-wear. Guido talks about the brand's remarkable history and how Loretta turned her love for the craft of embroidery as a young girl into a successful global business with a client list that includes top Hollywood celebs and European royals. Guido also discusses how he and his mother Lucia, who oversees design, are taking the brand into the future, riding the 'quiet luxury' movement, the company's growth and distribution strategies, and bringing younger audiences into the brand. Plus: The challenge of finding skilled artisans to help keep up with product demand

Featuring: Guido Conti Caponi, COO at Loretta Caponi (lorettacaponi.it)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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Email: scott@silvertoneconsulting.com

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