Scott Kerr talks with Irvin Goldman, CEO of Acker Wines, the oldest wine sellers in the US and the world's largest wine auction house. Irv discusses how the 200-year-old family-run brand has evolved and thrived, the luck of investing in virtual auction and e-commerce technology right before the pandemic, finding enormous success in its virtual fine wine auctions, and more younger people getting into the wine education, auction, and investment game. He also talks about creating a proprietary wine analytics platform for wine investors, why fine wines are better investments than the equity market, the surprising "reality" of accepting crypto payments, and releasing the first-ever Burgundy wine NFTs. Plus: How the fine wine market will play out the rest of the year. Featuring: Irvin Goldman, CEO of Acker Wines (ackerwines.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!