Edouard Meylan, CEO of independent Swiss luxury watchmaker H. Moser & Cie. talks with Scott Kerr about acquiring the almost 200-year-old brand in 2012 and its remarkable rise in the industry. He also talks about building brand awareness around a strategy of creating provocative timepieces and pushing out controversial marketing campaigns. Edouard discusses the entrepreneurial mindset of its customers, why Millennials are buying luxury analog watches, how the scarcity of the Big Four watch brands have helped Moser, if the luxury watch market is in a bubble, and keeping a sharp eye on Web3. Plus: How his protest against the Swiss government's 'Swiss Made' legislation inspired Moser to create a fine watch out of real Swiss cheese. Featuring: Edouard Meylan, CEO of H. Moser & Cie. (h-moser.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!