Scott Kerr sits down with American fashion designer Billy Reid for a fascinating conversation about his eponymous label and how cataclysmic setbacks in the early stages were instrumental to the Alabama-based brand's growth and success. Billy talks about how his business was nearly wrecked after the 9/11 attacks, then mounting a comeback and building a sustainable global brand. He also discusses how winning GQ's Best New Menswear Designer and CFDA/Vogue Fashion Fund changed the game for him, why his customers have a self-focused mindset, and bringing his hospitality-driven Southern roots to life at his stores and his annual 'Shindig' festival. Plus: How a Billy Reid peacoat on Daniel Craig in the James Bond "Skyfall" film becomes an instant hit. Featuring: Billy Reid, Fashion Designer at Billy Reid (billyreid.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!