Scott Kerr speaks with Matteo Atti, executive vice president of marketing and innovation at global private aviation company VistaJet, about UHNW globetrotters driving the private flying boom and how the brand positions itself in a hyper-competitive field. Matteo also talks about its flight-hour subscription business model, engaging wealthy fliers during the pandemic through unique lifestyle programs and experiences, why 'purposeful service' is what private flying is all about these days, his career pivot from luxury fashion into private aviation, getting idea inspiration from other industries, and how private flying demands are different in China. Plus: Exploring cryptopayments and cutting carbon emissions and improving sustainability practices. Featuring: Matteo Atti, Executive Vice President of Marketing and Innovation at VistaJet (vistajet.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!