François-Xavier Hotier, President of Ulysse Nardin Americas talks with The Luxury Item's Scott Kerr about how the 175-year-old Swiss luxury watch brand has shown resilience through the crisis and the accelerated transformation of the industry. Hotier discusses the importance of Kering's acquisition of Ulysse Nardin, his role of maintaining desirability for the brand, its new digital platforms to reach younger buyers, and the shifting attitudes and behaviors of luxury watch customers. He also explains Ulysse Nardin's unique approach to participating in luxury watch auctions, and why the brand is committed to sustainability and ocean conservation. Plus: Ulysse Nardin will never release a smartwatch Featuring: François-Xavier Hotier, President of Ulysse Nardin Americas Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com