The Luxury Item's Scott Kerr sits down with Rebecca Foerster, President of Alrosa USA — the world's leading diamond mining company. Foerster talks about the pandemic crippling the global diamond supply chain, and how the "responsible behavior" of Alrosa and other diamond mining companies helped keep the industry afloat. Foerster also discusses how the crisis forced the slow evolving diamond industry to quickly embrace digital solutions, why young people are still buying diamonds, how lab-grown diamonds have been a "wake-up call" to the industry, and what marketing messages diamonds should be telling right now, and more. Plus: When we come out of this crisis what sector will be the main competitor to diamond jewelry. Featuring: Rebecca Foerster, President of Alrosa USA  Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com