Anubh Shah, CEO and co-founder of With Clarity, talks with Scott Kerr about how his direct to consumer home try-on engagement ring company has disrupted the whole experience of shopping for an engagement ring. Recently ranked at #3 on Crain's Fast 50 and at #18 on Inc magazine's 5000 list, With Clarity has grown over 9000% in the last three years. The two discuss how the d2c economy has upended the wedding business and why With Clarity is a thorn in the side of large jewelry retailers; Anubh shares how he dropped his Wall Street career to learn how to cut and polish diamonds in south India before starting his company; how his company used 3D printing technology to get people over their FOBRO (fear of buying rings online); They also discuss the new definition of a luxury in the d2c economy. Plus: Anubh discusses important business and strategic lessons learned since launching With Clarity | Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com